By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Oct 06, 2017 at 11:03 AM

Season’s eatings! The weather may be getting colder, but Dining Month on OnMilwaukee is just cooking up, dishing out your winning picks in this year’s Best of Dining poll. Dining Month is brought to you by Fein Brothers, your premier food service equipment and supply dealer in Wisconsin since 1929. Congratulations to all of the winners, and happy eating for all those who voted!

In this series, we’re trying out some of the Milwaukee area's most popular fish fries. In each article, you'll find commentary, fun facts, pro tips and ratings of the three foundational elements of a classic Wisconsin fry: the fish, the potato pancakes and the classic Wisconsin-style brandy old fashioned. While we're enjoying our fish fries, weekly Burger Trail articles will post on Mondays (follow along here). View all fish fry reviews here.

McBob’s Pub & Grill
4919 W. North Ave.
(414) 871-5050

In the heart of the Uptown neighborhood, McBob's has provided an oasis of Irish hospitality since 1986. The bar and restaurant might not look like much from the exterior, but inside you'll find better-than-average bar fare, friendly service and a following that includes neighborhood regulars along with folks that visit from across the city and beyond.

Maybe best known for their corned beef (which is fantastic) McBob’s also offers up a generous fish fry featuring your choice of perch, walleye or grouper served up with coleslaw, your choice of potato, marble rye bread and tartar sauce. Pricing is $14.50 for perch or walleye ($11 at lunch); $12.25 for grouper ($8.75 for lunch); and $15.75 or $18 for a combination platter that includes your choice of two or three fish ($12.50/$15 for lunch).

Pro tip: Don’t miss McBob’s clam chowder (available Fridays only), which is delicious and studded with plenty of tender clams.

The fish

In my opinion, a Wisconsin fish fry has to include some sort of lake fish. And McBob’s offers two choices: perch or walleye. We sampled the perch as well as the the grouper, a mildly flavored fish with a texture that is notably more firm than cod.

The breading on all of the fish was well seasoned and ultra-crisp without a soggy spot to be found. And in both cases the fish was flaky and tender. That said, I found that the amount of breading was far better suited to the grouper which offered a meatier filet to balance the ratio of fish to breading. The perch, with its thinner filet and medium texture, was overpowered by the flavorful coating so you tasted very little of the fish itself. 

Fun fact: McBob's fish filets are breaded with seasoned potato flakes (instead of beer batter or bread crumbs) and pan fried to order. So, they’re gluten free.


The potato pancakes

When it comes to potato pancakes, the best of them contain shredded potatoes, which provide texture throughout as well as those delightful straggly edges that grow crisp when pan fried. McBob’s didn’t disappoint. The pancakes were thick and flavorful. The potatoes (which appeared to be a combination of mashed and shredded) were well seasoned and the cakes were creamy on the interior and crispy on the exterior. There were also plenty of crisp little edges to nibble.


The old fashioned

The brandy old fashioned sweet was as solid as they come. It was sweet but brandy forward with hints of cherry and orange. There was also evidence of muddled fruit in the glass, a must-have when you’re drinking this Wisconsin classic.


McBob's is open seven days a week from 8 a.m. to 12 a.m.

Got a recommendation for one of our next fish fries?
Email your suggestions to Please note: Suggested fish fry menus must include lake fish (walleye, perch), potato pancakes and a stellar old fashioned.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.